RGM · Revenue Growth Management
Elasticidad de precio · simulador de escenarios · ROI de promociones
SKUs con elasticidad
11
4 alta confianza
Elasticidad promedio
-1.15
β (neg. = precio sube → vol baja)
Promos activas/planeadas
1
2 históricas
ROI promocional promedio
131%
Matriz de precios · SKU × Canal
| SKU | Web | Distribuidores | Éxito | Olímpica | Panamericana | Mercacentro |
|---|---|---|---|---|---|---|
BAR-100-GC-65 100% Grand Cru | $ 19.040 | $ 13.328 | — | — | — | — |
BAR-100-ST-65 100% ST (sin tostar) | $ 16.000 | $ 12.971 | — | — | — | — |
BAR-85-ST-65 85% ST | $ 16.898 | $ 12.971 | — | — | — | — |
BAR-85-PIC-65 85% Picante Cayena | $ 16.898 | $ 12.971 | — | — | — | — |
BAR-80-65 80% Cacao | $ 17.514 | $ 13.344 | $ 9.400 | — | — | — |
BAR-76-ST-65 76% ST | $ 17.514 | $ 13.344 | — | — | — | — |
BAR-70-65 70% Cacao | $ 17.514 | $ 13.344 | $ 9.400 | — | — | — |
BAR-70-CAF-65 70% con Café | $ 17.514 | $ 13.344 | — | — | — | — |
BAR-67-AVE-65 67% Avellanas | $ 16.898 | $ 12.614 | — | — | — | — |
BAR-60-NAR-65 60% Naranja | $ 17.514 | $ 13.344 | — | — | — | — |
BAR-56-UCH-65 56% Uchuva | $ 17.514 | $ 13.622 | — | — | — | — |
BAR-MONK-65 Monk Fruit | $ 16.898 | $ 12.971 | — | — | — | — |